This TV AD was developed as part of a broader winter/Christmas sales campaign. An annual event for Sigma 3 Kitchens as well as every other retailer in the UK.

This time the brief was to produce a very direct sales AD. The distinct red square was used to reinforce the brand visual identity whilst a choice of 3 strong offers were used to attract consumers into showrooms. TV was supported by point of sale, press, radio and outdoor advertising.  

In terms of actual sales over the promotion period the campaign was one of the most successful in recent years.