Sigma 3 is a national organisation manufacturing and retailing kitchens, bedrooms and home office furniture. They have a large commercial division, a UK wide sales team and retail showrooms in 12 locations across Wales and England.

The outcome of an internal strategic think tank was to create a clear division between the Sigma 3 commercial and retail brands. This meant developing a separate brand for commercial which was named ‘Masterclass’ and would be the one brand marketed to all trade consumers.

We were commissioned to develop this brand. As with all projects of this nature we started with understanding the competitive marketplace and how the brand was to be positioned in the minds of the consumer. This lead to exploring visual routes that could communicate the brand value as well as give it stand-out amongst its competitors, and most importantly made it engaging to consumers.

Deliverables

/ Logo development

/ Trade brochure

/ Point of Sale

/ Window vinyls