Sigma 3 is a well known manufacturer and retailer of kitchens with showrooms across the UK.

We were tasked with developing a 'value kitchen range brand' aimed at a younger, more image conscious, price sensitive consumer.

The whole identity and communication strategy focused on engaging the consumer with a good quality product at very attractive prices.

We developed a strong brand visual identity for evolution and applied it to a host of marketing communications. The product is being sold in showrooms across Wales and England.

To launch the brand we used a mix of TV, radio and press advertising. 

The brand launch increased foot fall into showrooms and sales, it was considered a great success.  It continues to deliver value for Sigma 3. 

Project Deliverables:

/ Strategy

/ Concept/Design/Artwork

/ Showroom space design

/ Printed materials (brochures, POS etc)

/ Advertising (TV, radio & press)