This is one of Wales' largest bilingual educational projects to be awarded over the past decade and we were delighted to have won it against stiff nationwide competition. 

We were challenged to develop a brand to encourage 3–7 year old children develop their physical and creative movement skills. We subsequently named the project ‘Play to learn’ and have gone onto develop not only the visual identity but also a suite of materials that will be distributed all Welsh schools by September 2010. 

The scope of the project is huge and to date we have been heavily involved in the development of the initiative, its management, application and distribution. 

Project Deliverables:

/ Naming

/ Visual Identity Development

/ Design and development of illustrated children’s storybooks  

/ Design and development of teaching aids

/ Design and development of packaging

/ Design and development of all stories as narrated storybooks 

/ Music composition to support all storybooks

/ Interactive CD Rom including story music/video download.  

/ Powerpoint presentation templates

/ Launch printed material

/ Pop-up exhibition stands 

We and all those involved in the project are delighted with what Brand/68 has delivered so far. Feedback from those involved in piloting the scheme is that this is the best considered, presented and designed resource they have ever had. Brand/68 has also delivered what is a highly complex project efficiently, on time and within budget.

Client Project Manager