Proof that direct mail still works!

We may be living in a digital age, but a recent campaign that Brand/68 created for Involegal really is proof that good old fashioned direct mail still works.

The campaign involved creating bespoke boxes of locally produced and branded cupcakes containing a cleverly crafted mailer, making use of our copywriting skills, to really set Involegal apart from its competitors and get noticed.

The campaign was highly targeted, with the boxes being couriered to 175 bluechip companies nationwide with the aim of generating new business appointments for Involegal. The campaign was so successful that over 20 appointments have already been made... that’s over a 10% response rate.