James appears on ITV as a brand expert....
James, Brand/68 director appeared on ITV’s 'Wales This Week' documentary on Merthyr.
Merthyr Tydfil - deprived, disadvantaged and disillusioned, at least according to the press and politicians. But do the facts support the reputation?
Reporter Hannah Thomas goes in search of 'the real Merthyr Tydfil' and asks people in her hometown if its reputation for poverty, crime, unemployment and sickness can possibly be deserved.
James was questioned on the issues of turning the image of a destination around, a subject he is passionate about. Follow the link below to see the programme and hear what James had to say.
James appears on ITV as a brand expert...