Universities must bank on their brand to stay
ahead of cuts...
by James Horsham, Western Mail, 27th Sept 2010

Universities over the past decade have enjoyed strong growth thanks to government policy to increase the number of school-leavers going on to higher education.

But now all that has changed, the new Government is slashing just about every budget and there is no escape for universities. With such deep funding cuts on the horizon universities need to sharpen up their acts when it comes to marketing themselves.

Read the full article by James Horsham at:

www.walesonline.co.uk

Note: James has a monthly column in the Western Mail business section. You can read published articles regularly throughout the year. Visit the Brand/68 website to see new articles.