/ inside out / Is your marketer delivering real results or just nice brochures?
Is your marketer delivering real results or just nice brochures?
by James Horsham, Western Mail, 30th June 2010
South Wales chair of the Chartered Institute of Marketing James Horsham on what companies should look for when recruiting a marketer
How good is your marketer? I sometimes feel that too many organisations employ marketers for all the wrong reasons, to perform a role that a decent administrator could do.
The result is that organisations pay over the odds for the service they receive and marketers get an easy ride!
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Note: James has a monthly column in the Western Mail business section. You can read published articles regularly throughout the year. Visit the Brand/68 website to see new articles.