Notes

The Chartered Institute of Marketing is the leading international professional marketing body with some 45,000 members worldwide. First established in 1911, it has for almost a century defined the marketing standards that operate in the UK and is the global champion of best marketing practice. The Institute exists to develop the marketing profession, maintain professional standards and improve the skills of marketing practitioners, enabling them to deliver exceptional results for their organisations. It does this by providing membership, qualifications and training to marketing professionals and businesses around the world. For more information please see http://www.cim.co.uk/, and for information specific to the activities of the Institute in Wales, see www.cim.co.uk/wales.