A Closer Inspection for the Estyn Brand
After winning a 5 way pitch, we were delighted to be appointed to carry out a brand audit for Estyn, Her Majesty’s Education and Training Inspectorate for Wales.
Estyn is funded by the Welsh Assembly Government, they are independent, providing a high quality inspection service to the Assembly and to the people of Wales.
The audit was in the main conducted using qualitative soft research techniques with over 700 internal and external stakeholders. It comprised of a series of one to one indepth interviews and focus groups.
Although no strangers to managing consumer brand research projects, this is the first of such projects that we will undertake as Brand/68.
We continue to work closely with Estyn managing their brand and delivering marketing communication projects.
