We’ve won a major six figure project with Ghana’s leading ISP, busyinternet. It’s a great brand to be working with so soon after our launch in West Africa.
The project has involved a complete re-brand and a campaign spanning outdoor, press, TV, radio and social media.
Our challenge has been to quickly establish a trusted supplier network. It’s made us think about all the effort we have put into this in the UK over the years but don’t think about anymore. Having a good supplier network is vital to delivering a successful project wherever you are in the world.
Luckily, we’ve teamed up with a great ex-Ogilvy media planner and buyer who really understands the Ghana media landscape, which when you drive around the capital you do wonder how anyone can make sense of it. It seems to have a random structure all of its own!
We’ve also found good scriptwriters, radio and TV production houses and a couple of printers with Heidelberg presses! However we are restricted with print as finishing and paper varieties are very limited.
We are absolutely certain that what we are doing for busyinternet will set them apart from their competitors and have a positive impact on their bottom line.
The campaign will launch towards the end of 2012.
What's going on in Ghana?
Proof that direct mail still works!
Dragon Sport's arrived!
We’ve created a Brand/68 facebook page! (Finally!)