We were very pleased to be asked to work with Creditsafe to develop their brand guidelines and create a bespoke suite of brand imagery. These were much needed to allow them to deliver their brand identity consistently across all the countries they operated within.

Creditsafe offer comprehensive Consumer Credit Reports and Company Credit Reports for the UK and Ireland. In addition, they supply company reports for organisations throughout Europe and the rest of the World, allowing the user to access and monitor any company or individual they are looking to do business with. The Creditsafe Group has offices in the UK, Ireland, Sweden, France and the Netherlands. Within the UK they have over 25,000 customers ranging from small sole traders to large multinational companies who have benefited from their online business and consumer credit reports. They position themselves as the “low-cost airline” of business information.

The aim of the project was to develop the basic Creditsafe brand visual concept into designs that could practically work across all marketing communications material. As we were not creating a new brand visual identity but evolving an existing brand visual identity there were already a number of key elements that existed. Our challenge was to make those key elements work when applied to on and off-line marketing materials.

Deliverables

/ Brand guidelines including;

/ Basic brand elements including logo, fonts, typography,
   colours, imagery and graphic elements.

/ Portfolio of bespoke photography

/ Brand applications including:

– Print materials

– Digital materials

– Signage (internal & external)

– Exhibition/display materials

– Presentations