/Research Director

Matt Swales BA (Hons)

Matt has over 15 years of research experience at International research agencies. These include MORI, ECHO, NOP New Media and PwC Consulting (now IBM Business Consulting). He is a classic all-round researcher, particularly in the area of branding and with a range of qualitative and quantitative techniques. His specialisms include:

Group moderation : an experienced moderator and face-to-face interviewer with consumer, B2B and senior managerial audiences.

Qualitative techniques : projective, personification, mapping, laddering, brainstorming, paired depths, NPD, conflict interviews, accompanied surfs, usability testing (websites, itv, mobile phones).

Large scale quantitative panels and tracking studies : including numerous international employees surveys, a large ‘audience reaction' panel on behalf of S4C and a image, awareness and reputation study covering 30 countries in EMEA (Europe Middle East and Africa) for PwC Consulting.