key people
/ Director
James Horsham MBA FCIM
James spent most of his early years in leisure and hospitality marketing working for Gleneagles, Stakis, Hilton and Paramount before moving to agency side. Here James worked with a wide variety of clients from Confused.com, Microsoft, S4C to The Chartered Institute of Marketing.
As all good strategic thinkers James likes to get under the skin of things but is also more than happy to roll his sleeves up. So you will more than likely find him doing anything from planning research to thinking up creative concepts.
In his spare time James just can’t resist buying good wine, a hobby he admits will keep him poor but happy!
/ Creative Director
Lyndon Thomas BA (Hons)
Lyndon is a brilliant creative thinker and inspirational designer. He has worked for many well known creative agencies in Cardiff, Bristol and London and on many high profile accounts including Bristol Zoo, Macquarie Bank, Johnson and Johnson and Mercedes Benz.
He relishes thinking-up creative concepts and is equally skilled and comfortable designing websites, visual identities, literature, advertising campaigns or anything else given the opportunity to do so. Always pushing boundaries to get maximum value and return on both creativity and client investment.
Married with young children his life outside of work is fairly busy to say the least! When he does get a spare moment he likes nothing more than escaping to the gym or tackling some gnarly downhills on his mountain bike.
/ Production
Sam Baines BA (Hons) DipM
Sam is our very lovely and efficient production manager. Having worked on both agency and client side she has a wealth of valuable experience.
A stickler for detail and highly organised Sam basically keeps us all in check!
/Research Director
Matt Swales BA (Hons)
Matt has over 15 years of research experience at International research agencies. These include MORI, ECHO, NOP New Media and PwC Consulting (now IBM Business Consulting). He is a classic all-round researcher, particularly in the area of branding and with a range of qualitative and quantitative techniques. His specialisms include:
Group moderation : an experienced moderator and face-to-face interviewer with consumer, B2B and senior managerial audiences.
Qualitative techniques : projective, personification, mapping, laddering, brainstorming, paired depths, NPD, conflict interviews, accompanied surfs, usability testing (websites, itv, mobile phones).
Large scale quantitative panels and tracking studies : including numerous international employees surveys, a large ‘audience reaction' panel on behalf of S4C and a image, awareness and reputation study covering 30 countries in EMEA (Europe Middle East and Africa) for PwC Consulting.